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Aveda

Green Science from AVEDA

« Back to Summer 2008 Issue

Aveda presents their new Green Science skin care regimen, using the powerful effects of organic plant actives to reduce and repair age-related wrinkles, lack of skin clarity, and loss of facial muscle tone.

With just 4 products and 4 weeks, Aveda has seen clinical results showing a 41% increase in skin firmness and a 37% reduction in lines and wrinkles. The products used in this regimen are:

  • Green Science Lifting Serum,
  • Green Science Eye Creme,
  • Green Science Firming Face Crème, and
  • Green Science Line Minimizer.

These products are specifically formulated to work at the many different levels of skin change due to aging, and either repairs the damage or interrupts further activity. Environmental effects like pollution, chemicals and smoke take a toll on the skin, but high antioxidant properties counter them and resist typical aging signs. Another feature of Green Science ingredients is that they inhibit the activity of enzymes that reduce collagen and elastin production, important in keeping the skin firm and lifted.

A key ingredient in the new line is organic argan from Southern Morocco; the seeds of the Argan trees are filled with poly-unsaturated fatty acids, and has for centuries been used for medicinal, culinary and beauty needs. The argan forests grow at the edge of the Sahara and number some 20 million trees. Supplies of the argan oil come from a 100% women’s accredited cooperative, helping to sustain the local economy and providing them with a financially feasible cottage industry. Money from argan sales go toward the education of their children, as well as reinvested in sustaining the land in a healthy and productive fashion.

As we’ve come to expect from Aveda, the Green Science Collection is a marriage of good intent, thoughtful relationships and effective ingredients. Come in for a full description of the products benefits, along with limited time only offers.